7 Useful Elements to Include in Your About Page

“What should be included in my About page?”

I often get this question, so it'd be a great idea to address it in a blog.

So what exactly does your website’s About page do? Well, it helps your visitors to know who you are, what you do, and how you can help them with their problems.

This is the perfect place where you position yourself as an authority in your field by showcasing your expertise, knowledge, and experience.

In this blog post, we’ll discuss the key elements you must include in your About page. From defining your unique value proposition to showcasing your achievements, we’ll explore the key components that will enhance your About page and boost your brand’s credibility.

1. Who you serve and what you do for them

Start by pinpointing your ideal customers and the common problems they experience. Understanding your target audience and their pain points enables you to position your brand as empathetic as you make it more about them. Complement this by clearly explaining how your products or services will help them solve their problems.

2. Your brand story

Make a connection with your visitors by sharing your brand’s story. Introduce them to your brand’s history, mission, values, and journey to create a more personal and relatable experience.

You can also consider showcasing what happens behind the scenes, offering a glimpse into the inner workings of your brand.

3. Who you are

This is where you introduce yourself and showcase your skills and personalities. Write in a personable tone, as if you're chatting casually with a friend.

4. Unique Value Proposition

Communicate what sets you or your brand apart from the competitors and explain why visitors should choose your products or services over others.

5. Achievements and Milestones

Highlight notable achievements that demonstrate your expertise. This may include awards and achievements that you or your brand have received or magazines you’ve been featured in.

By showcasing your achievements, it enhances your brand’s reputation and it builds trust.

6. Strong Call-To-Action

Guide your visitors on what to do next with strong calls to action. Your call-to-action copy should be persuasive and strategically placed on your page.

Whether to explore more of your products or services, sign-up for your newsletter, or contact you for more information, be sure to include a clear call-to-action that directs visitors to the pages that they need to visit.

7. Contact Information

Provide multiple contact options for your visitors that will make it easy for them to get in touch with you. This can include email address, phone number, social media links, or even actual address.

About pages are uniquely personal and should reflect your authentic self. Not only does it help visitors understand you and what you do and cultivates a sense of connection and relatability with your business.

Take a moment to review your About page. Are these elements already present? Whether they are or not, use these insights to enhance your About page and strengthen your brand's story.

Don’t have a website yet for your brand? Check out my pre-designed Kajabi website templates.