Why Going Deeper With Your Niche Creates More Traction — Not Less
When you're building a coaching business, it's easy to start with the obvious. The surface-level pain points. The broad categories. The problem everyone else is also solving.
But often, the niche you're truly meant to serve is a few layers deeper.
This came up on a recent strategy call with a coach stepping into her practice after years of working as a therapist.
She told me she wanted to help people with binge eating — something she understood deeply. That was the initial niche. And it made sense. It felt safe. It felt familiar.
But then, as we spoke about her story, her training, and what actually lit her up… she said something that changed everything.
“I really want to help people who’ve already been to therapy. They’ve done the work, they understand themselves — but when therapy ends, they still struggle. They feel like they should be fine, but they’re not.”
I paused her right there and said: That’s the niche. That’s the real work you’re here to do.
Therapy Isn’t Always the End — Sometimes It’s Just the Start
What she said revealed a very real — and rarely talked about — problem.
Therapy gives you tools. It helps you understand your patterns. It can be life-changing. But for many people, especially when it comes to emotional eating, therapy alone isn't always enough.
After therapy ends, real life takes over. The structure disappears. Habits resurface. And even with all the insight in the world, change doesn't always stick.
This is exactly where her work as a coach can create meaningful impact. Not as a replacement for therapy — but as a continuation. A support system. A bridge between awareness and action.
Her Unique Perspective: Therapist-Turned-Coach
This isn’t just a clever niche. It’s one she’s uniquely qualified to hold.
As a therapist-turned-coach, she understands both sides of the journey. She knows the language of therapy, the frameworks, the limits — and she also knows what’s possible through coaching when structure, accountability, and future-focus are layered in.
That’s something most coaches in the binge eating space can’t offer. Many of them serve the entry-level audience — those just starting to explore their relationship with food or emotions. And often, they’re offering basic guidance without a therapeutic foundation.
But she’s meeting people further along — clients who’ve already opened the door, but need help walking through it. That’s a very different space to hold. And she’s built for it.
Most Coaches Serve the Starting Point — But That Doesn’t Have to Be You
Many coaching businesses are built around broad, early-stage problems. And that’s okay. But it also means the messaging in that space starts to sound the same.
By choosing a post-therapy niche, she’s stepping into a space that’s quieter — but far more focused. And in doing so, she’s creating real differentiation right from the beginning.
Why this niche creates stronger traction:
- Her audience already has awareness and language — she doesn’t need to start from scratch
- Her message can go deeper, because her clients are ready for it
- Her offer naturally feels like the next step, not another overwhelming start
- She’s not competing with hundreds of new coaches trying to speak to “everyone”
This is what happens when your niche reflects who you actually are — not just what’s marketable. It creates clarity, resonance, and ease.
Finding Your People Means Knowing Where to Look
When your niche shifts, your visibility strategy needs to shift with it.
We explored where her ideal clients — people who’ve already done therapy — actually hang out. It’s not necessarily in generic health circles or early-stage healing communities.
Instead, her audience might be in:
- Podcasts focused on mental health and post-recovery support
- Advanced coaching spaces or trauma-informed growth programs
- Therapist-led workshops, forums, or alumni spaces
- Communities for relapse prevention and long-term integration
This gives her a completely different approach to visibility. She won’t just be another voice in a crowded coaching feed. She’ll be showing up in the spaces her clients already trust — but with an offer no one else is presenting.
The Right Niche Usually Isn’t Loud — It’s the One You Almost Miss
If you’re reading this and your niche feels “okay” but not energizing — that’s a signal.
You might be sitting on something deeper. Something more aligned. But like my client, it may only reveal itself when you slow down, reflect, and listen closely to what you already know.
Let’s Talk Strategy — If You’re Ready to Move Forward
If this blog resonated, chances are you’re already doing meaningful work — you just need clearer strategy around where you’re going next.
That’s exactly what we’ll do together in a 1:1 strategy session. We’ll look at what’s working, what’s not, and where you’re ready to go deeper — in your message, your offer, or how you’re showing up.
This isn’t about adding more to your plate. It’s about doing the right things with more intention — and building your business from a place of clarity, not guessing.
→ Book your strategy session here
Let’s simplify, align, and build something that feels like *you.*
