How to Write Work With Me Page
The Work With Me Page, also known as the ‘Service Page’, ‘Hire Me’, or ‘Offerings’ page, is one of the most important pages on your website. It’s where you showcase in detail to your visitors what you do or what you sell. This is where you convey how to help them and why you’re the best person to work with.
You might think, “Great! I’ll just stuff all my services or products on it and call it a day!” Let me stop you right there. Before filling anything in your Work With Me page, there are many factors to consider, like identifying your ideal customers and their pain points and how your services or products are relevant to the problems.
In this blog, we’ll discuss the key elements you should include in your Work With Me page to maximize conversions.
1. Who your target audience is
Once your visitors land on your Work With Me page, they should quickly see themselves as the ones your products or services are designed for. Identify the problems or frustrations they may have experienced and let them know they've found the right place to get help.
2. What your services or products are
Explain your services or products in detail. Provide clear explanations of what it is, and what it is not. Explain how your offering works, and outline what’s included in your packages, if applicable. Make sure your copy is easily understandable, and avoid terms only seasoned entrepreneurs will understand.
3. What’s in it for your target audience
Describe the benefits your audience will gain by working with you or purchasing your products. Whether it frees them some time, saves them money, or reduces their stress, clearly stating these advantages will make your offerings irresistible.
4. Clients’ Testimonials
Showcasing positive reviews of your products or services adds credibility to your brand and further cements your expertise in your field. Add a variety of testimonials you have accumulated over time—quotes, photos, videos, and client logos—to make the reviews more real.
5. Strong Call-to-action
Ultimately, you want your visitors to take action. Whether to book a consultation, request a quotation, or make a purchase, clearly instruct visitors on what to do next with strong call-to-action buttons.
Honorable mention: The overall design of your Work With Me page
Make sure that the page is easy to navigate and that links are working properly. Your visitors are making important decisions, so you don’t want to confuse them with overly complicated web design.
Your Work With Me page is just as important as your Home Page, after all, it’s where conversions happen. Make sure to incorporate these elements when crafting or improving your Work With Me page.
Need a high-converting website but don’t have time to design one? Check out my Kajabi Website Templates! These pre-designed website templates have the Work With Me elements I’ve mentioned above as well as copy prompts to help you write and refine your copy. Click here to learn more.
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